Corporate communication is the strategic communication process of developing, cultivating and maintaining corporate image or brand image. Effective corporate communication help to shape the company's image, communicate with customers and other stakeholders and maintain a long-term good corporate reputation and relationships between organizations. Through external communications such as public relations, press releases and other forms of corporate communication, customers and other stakeholders will be made aware of the latest news of the company - e.g. promotions, expansions, new products and services, annual revenue and achievements, philanthropy and community outreach efforts. The goal at all times is to project a unified message and a consistent corporate identity.
Press release, unlike paid advertising, is usually sent to public relations companies and the mass media in the hope that the editor will approve for publication and broadcast. As such, it must be interesting, timely and newsworthy enough for it to be selected and published. It is drafted in a third person tone and in a different format so that the editor can readily use the communication without redrafting.
The first paragraph should summarise the press release and should be newsworthy. Try to be as factual as possible. Accuracy and completeness of details are especially important for press releases as they will be published by news agencies and the mass media. You should also include an e-mail or telephone number for the editor to contact should more information be required.
Public Relations is different from Sales and Marketing in the sense that it attempts to influence public opinion to create a good image of the company. It is a means of reputation management that seeks to create and maintain goodwill on a longer-term basis as opposed to the immediate sale of products and services. Whether it is an announcement of an opening of a new shop or a holiday notification to customers, it should be drafted in a friendly gesture to show to the target audience the company's interest in the customers.
In particular, where customers are likely to be affected due to a disruption of service, advance notification is a good way to forestall complaints as a form of crisis communications. Education is another useful tool to inform/explain to customers information relating to your company/industry and at the same time promote your products.
Announcements may take the form of news releases, advertisements, earnings, changes in senior management, mergers and acquisitions etc. Announcements are another way to portray a good image of the Company to an external audience. Certain formal announcements, such as an earning announcement, have a set format to follow as required by the stock exchange or other regulatory authorities.
Not the right document?
Don’t worry, we have thousands of documents for you to choose from:
10 Jun 2022
6 min read
2 Jun 2022
6 min read
27 May 2022
6 min read
20 May 2022
6 min read
9 May 2022
6 min read
3 May 2022
3 min read
25 Apr 2022
5 min read
31 Mar 2022
1 min read
29 Mar 2022
1 min read
20 Mar 2022
6 min read
12 Mar 2022
5 min read
21 Feb 2022
5 min read
31 Jan 2022
5 min read
13 Jan 2022
4 min read
3 Jan 2022
5 min read
7 Dec 2021
11 min read
14 Nov 2021
6 min read
1 Nov 2021
9 min read
21 Oct 2021
1 min read
17 Oct 2021
7 min read
7 Oct 2021
12 min read
16 Sep 2021
4 min read
14 Sep 2021
5 min read
10 Sep 2021
3 min read
31 Aug 2021
4 min read
23 Aug 2021
3 min read
16 Aug 2021
5 min read
30 Jul 2021
6 min read
23 Jul 2021
7 min read
13 Jul 2021
5 min read
2 Jul 2021
5 min read
24 Jun 2021
5 min read
15 Jun 2021
4 min read
4 Jun 2021
6 min read
28 May 2021
5 min read
21 May 2021
5 min read
14 May 2021
5 min read
7 May 2021
5 min read
30 Apr 2021
5 min read
23 Apr 2021
5 min read
16 Apr 2021
5 min read
9 Apr 2021
5 min read
1 Apr 2021
5 min read
26 Mar 2021
4 min read
19 Mar 2021
5 min read
12 Mar 2021
5 min read
5 Mar 2021
6 min read
26 Feb 2021
5 min read
19 Feb 2021
6 min read
11 Feb 2021
5 min read
29 Jan 2021
6 min read
29 Jan 2021
3 min read
22 Jan 2021
6 min read
15 Jan 2021
6 min read
8 Jan 2021
6 min read
31 Dec 2020
6 min read
24 Dec 2020
0 min read
24 Dec 2020
7 min read
18 Dec 2020
6 min read
11 Dec 2020
6 min read
4 Dec 2020
6 min read
27 Nov 2020
6 min read
27 Nov 2020
7 min read
22 Nov 2020
7 min read
13 Nov 2020
8 min read
12 Nov 2020
8 min read
7 Nov 2020
8 min read
5 Nov 2020
6 min read
30 Oct 2020
7 min read
29 Oct 2020
8 min read
23 Oct 2020
7 min read
19 Oct 2020
8 min read
16 Oct 2020
10 min read
7 Oct 2020
9 min read
28 Sep 2020
8 min read
18 Sep 2020
7 min read
9 Sep 2020
7 min read
3 Sep 2020
7 min read
27 Aug 2020
8 min read
27 Aug 2020
9 min read
19 Aug 2020
8 min read
17 Aug 2020
8 min read
11 Aug 2020
8 min read
11 Aug 2020
8 min read
10 Aug 2020
11 min read
10 Aug 2020
9 min read
7 Aug 2020
9 min read
4 Aug 2020
9 min read
3 Aug 2020
10 min read
23 Jul 2020
8 min read
23 Jul 2020
8 min read
12 Jul 2020
8 min read
5 Jul 2020
7 min read
25 Jun 2020
7 min read
12 Jun 2020
9 min read
11 Jun 2020
9 min read
9 Jun 2020
9 min read
8 Jun 2020
8 min read
4 Jun 2020
5 min read
4 Jun 2020
8 min read
2 Jun 2020
10 min read
28 May 2020
13 min read
25 May 2020
8 min read
1 May 2020
10 min read
1 Apr 2020
6 min read
1 Mar 2020
11 min read
1 Feb 2020
11 min read
8 Jan 2020
9 min read
1 Jan 2020
1 min read
10 Dec 2019
7 min read
26 Nov 2019
8 min read
5 Nov 2019
5 min read
24 Oct 2019
3 min read
1 Oct 2019
1 min read
1 Oct 2019
1 min read